Users create service-specific profiles for the site or app that are designed and maintained by the social media organization. Social media facilitate the development of online social networks by connecting a user's profile with those of other individuals or groups.
Social media design is visual content used in digital marketing. Whether it's your Facebook profile, Twitter background, Google+ header or graphics for timeline posts and blogs, social media design is an important element to incorporate.
Social media optimization (SMO) is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity. ... SMO is similar to SEO (search engine optimization) in that the goal is to drive traffic to your Web site.
Measuring the success of your posts is a critical component of social media marketing. It's important to check your analytics regularly to spot trends and see what's working.